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Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-vs-direct


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
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Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture